Broadline’s service portfolio now includes SSM

Broadline was the first full service event marketing agency in the market, that responded to the clients' needs for professional support services management. In the beginning of 2009 the new service was launched and it is now operated under the name Support Services Management.

Many rental companies are trying to boost their business in shrinking market by offering additional rental products from other companies – e.g. sound and light companies provide also decorations and podiums. This trend in most cases is welcome, but the competence of the event marketing professionals is much wider in terms of understanding the clients actual marketing objectives and therefore can develop and suggest most optimal solutions for the client to succeed, where the rental companies are focusing on renting their equipment.

Above all, Support Services Management is an auxiliary service for getting a comprehensive picture in organizing the complicated technical details. This service is the best solution when customers do not need a comprehensive solution and already have their own creative concept, venue, entertainment programme and performers. but have not yet organized technical details involving many parties. Broadline can be of assistance in arranging these details. The figure below provides the best overview of how convenient the service is.

The cloud diagram shows the most typical support services that must be coordinated for each event. A separate company, and, by extension, separate people and specialists are behind each service. All these service providers need guidance. If it were only one item from the list, it would not be complicated for a client to order the desired service for his or her event.

But the client’s risk and responsibility increases when there are a number of interconnected services or products. In such a case, the companies and personnel must work with each other as a single team. This requires a very good understanding of the technical support services market and the ability to comprehend the comprehensive vision created by the customer and develop it further through the use of innovative technical solutions.

For this very reason, Broadline created Support Services Management so that instead of ten different project managers, customers would be dealing with only one professional who would help the customer handle any matter pertaining to technical services and details.

Yet another advantage of this service is related to the fact that the options provided by technology and support services are constantly being upgraded. The support services project manager keeps up to date with the latest innovations on the service provider market and is able to offer the best, most economical solutions. The support services project manager communicates with partners on the subcontracting market who offer services in various categories and competencies. Based on the customer’s needs, the most optimum service provider solution is found with the goal of finding the most cost-effective service in the desired quality class.

Thanks to Support Services Management, Broadline is a major buyer in the market and can offer our clients the best possible price and best logistical solutions and thereby optimize project expenditures.

If you want to be sure that the execution of your ideas will not become bogged down due to a communications breakdown among your technical partners, and you lack the ability and interest to deal with ten different specialists, Broadline can do it for you. You will save time and you can focus on your main job.

You can also be sure that the technical solutions ordered for your event are the optimum ones based on your desired outcome and budget.