Broadline becomes member of ComVort network

Broadline event marketing agency signed an agreement in March to join ComVort, the largest international network of independent marketing communications agencies. Broadline is the only event marketing agency in Baltic states to belong to this international network.

According to member of the Broadline management board Neeme Kari, earning membership in the network is a great honour for the agency as it shows the calibre of the company on the international scale. Kari says that generally only one agency is selected per market region, and each agency must conform to the requirements set by the network. “Broadline was selected because we have experience in providing service to foreign customers and people with the respective competence and certified process and quality standards. The recommendations of local as well as international clients and cooperation partners were also taken into account,” Kari said on gaining membership status.

Kari says Broadline has for some time now been looking for a strategic partner in cooperation in servicing international clients, a partner that would be best suited to the company’s profile, the values established by the owners and long term goals. One of Broadline’s goals in joining ComVort is also to increase its own export through its international clients.

Kari believes that the company’s local Estonian customers will also gain enhanced value from integration with the network. “Joining the network will give us new opportunities to exchange experiences and ideas with agencies from other countries, learn from each other’s successes and missteps, and establish new ties, helping us offer our clients even more innovative solutions,” said Kari, voicing his optimism about ComVort membership.

Kari added that the ComVort agency working group was developing the concept for a joint marketing and loyalty programme concept oriented at efficiency and that Broadline will also be able to offer it to its members in future. “We are awaiting the completion of the concept with excitement so that we could start implementing its benefits for clients more rapidly,” said Kari.

ComVort is the largest international network of marketing communications agencies, founded nearly 20 years ago with the goal of uniting all German-language companies specializing in all aspects of communications worldwide. Today the network’s working language is English and the primary objective is to offer customers consistently strong creative concepts and solutions in different markets all over the world. The network unites independent, mid-sized and owner-operated agencies. As of March 2009, event marketing agency Broadline is the only Estonian member of ComVort.

Founded in 2002, OÜ Broadline is based on Estonian capital. Besides creating and implementing event marketing concepts, the company offers motivation and loyalty programme solutions aimed at employees and clients, and organizes motivational events and conferences for both local and international corporate companies in all three Baltic states (Incentive tourism). As a new service, Broadline offers its clients Support Services Management.